Illustration Now! FashionIllustration Now! Fashion

The many incarnations of illustration in the world of fashion Every dress begins with a drawing, every skirt with a sketch. Illustration is integral to fashion design not only as a means of expression, and the starting point of every design, but also for patterns and prints as well as magazine editorial illustrations. Often, artists will even illustrate the newest looks directly from the catwalks. It's high time we celebrated fashion illustration in our Illustration Now! series: here you'll find new work from over 80 artists around the globe, including Stina Persson, Minni Havas, Daniel Egneus, Annabel Briens, and Jean-Philippe Delhomme.
Following an introduction by illustration expert Steven Heller, the historical essay by art and fashion historian Adelheid Rasche provides an in-depth exploration of the subject. Looking back to the 17th century, she draws a timeline of fashion illustration until today, accompanied by images such as an early etching by Francois Watteau, a drawing by Paul Iribe for the book of the famous Parisian couturier Paul Poiret, and illustrations by the highly acclaimed masters of modern fashion illustration Rene Gruau and Antonio Lopez as well as, from the later generation, Mats Gustafson and Francois Berthoud.